Property observatory in Italy: development of property searches in Italy 2019 January

Global trends

  • 49.25% of places have risen in the rankings
  • 50.55% of places have fallen in the rankings
  • 0.20% of places have remained at the same position in the rankings

Top 10 climbers and fallers

This table shows the regions with the strongest search variations between 2018 December and 2019 January. Only the localities having more than 3000 visits in the month have been taken into account.

Top ten risers % Variation of Visits Position in the ranking Change of position in the ranking Top 10 fallers % Variation of Visits Position in the ranking Change of position in the ranking
Vicence, Italy 37,585.71% 716 4126 Asti, Italy -0.07% 946 -302
Salerne, Italy 1,373.75% 1043 1153 Palerme, Italy -39.36% 433 -273
Novare, Italy 1,797.39% 772 1142 Pesaro et Urbino, Italy 4.01% 482 -202
Pistoia, Italy 2,209.83% 474 970 Massa, Italy 43.66% 740 -139
Prato, Italy 2,284.80% 450 962 Messine, Italy 43.33% 689 -132
Plaisance, Italy 1,963.08% 480 906 Ascoli Piceno, Italy 65.76% 935 -129
Modène, Italy 577.03% 827 509 Arezzo, Italy 51.44% 614 -123
Côme, Italy 497.87% 1064 508 Grosseto, Italy 65.47% 522 -94
Cagliari, Italy 408.77% 867 363 Sienne, Italy 39.73% 231 -77
Teramo, Italy 358.96% 858 329 Florence, Italy 69.24% 475 -73

The most visited towns

City % of searches by town Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price
Ostuni 6.17% 1 2 0 1 464,502 €
Carovigno 4.54% 2 0 0 1 301,054 €
Lugnano in Teverina 2.37% 3 N/C N/C 13 119,793 €
Rome 1.94% 4 0 1 N/C 1,686,223 €
Castagneto Carducci 1.18% 5 N/C 9 N/C 1,075,201 €
Comacchio 1.06% 6 12 13 N/C 107,421 €
Viareggio 0.90% 7 N/C N/C N/C 385,791 €
Todi 0.90% 8 0 -2 -2 936,659 €
Rimini 0.86% 9 N/C N/C N/C 317,764 €
Marliana 0.86% 10 N/C N/C N/C 267,500 €

Visit rate per region

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The most visited Regions

Region % of searches by Region Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price
Tuscany 27.23% 1 0 0 0 776,772 €
Apulia 20.43% 2 0 0 0 381,958 €
Umbria 9.41% 3 2 1 1 697,906 €
Emilia Romagna 8.20% 4 5 6 3 298,562 €
Lombardy 5.53% 5 3 2 1 462,942 €
Latium 4.57% 6 1 3 6 746,900 €
Campania 4.24% 7 5 6 11 519,334 €
Liguria 4.20% 8 -4 -3 -3 2,067,579 €
The Piedmont 3.55% 9 1 -1 1 520,092 €
Sicily 3.45% 10 -7 -7 3 128,926 €
Sardinia 2.84% 11 0 0 -3 598,618 €
Marches 2.83% 12 -6 -6 -9 454,473 €
Venice 1.37% 13 1 2 -2 535,699 €
Abruzzo 0.78% 14 -1 -2 3 212,379 €
Basilicate 0.46% 15 0 4 N/C 92,440 €
Molise 0.33% 16 1 2 -1 165,666 €
Calabria 0.27% 17 -1 -3 -8 303,867 €
Val d'Aoste 0.16% 18 0 -2 -4 596,000 €
Trentin-Haut-Adige 0.13% 19 0 -2 -3 1,726,000 €
Friuli-Venezia Guilia 0.02% 20 0 0 -1 238,458 €

The most visited Departments

Department % of searches by Department Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price
Brindisi 14.50% 1 0 0 0 412,385 €
Livorno 5.47% 2 11 8 17 751,130 €
Terni 5.18% 3 14 11 6 532,131 €
Pisa 5.17% 4 2 0 -2 534,822 €
Siena 5.15% 5 -3 -3 -2 1,253,632 €
Perugia 4.23% 6 -2 -1 -2 778,281 €
Rome 3.45% 7 1 6 24 1,250,221 €
Naples 3.16% 8 13 17 44 513,372 €
Lucques 2.67% 9 6 2 3 695,674 €
Imperia 2.65% 10 -3 -2 -2 4,213,758 €
Brescia 2.49% 11 7 4 -6 275,693 €
Rimini 2.22% 12 13 26 9 323,353 €
Lecce 2.12% 13 -4 20 -2 427,266 €
Turin 2.10% 14 0 -5 22 492,107 €
Bari 2.06% 15 15 11 26 237,313 €
Palermo 2.03% 16 -13 -13 24 234,480 €
Milan 1.96% 17 -6 6 12 467,106 €
Prato 1.91% 18 35 42 N/C 472,812 €
Taranto 1.75% 19 0 2 -1 343,750 €
Pistoia 1.73% 20 35 32 29 398,825 €
Florence 1.73% 21 -11 -2 -5 1,438,848 €
Piacenza 1.72% 22 30 28 55 440,808 €
Pesaro and Urbino 1.71% 23 -18 -17 -16 358,845 €
Parma 1.63% 24 9 60 15 181,926 €
Grosseto 1.51% 25 -13 -18 -10 1,063,961 €
Ferrara 1.48% 26 1 -8 -2 108,769 €
Sassari 1.29% 27 -4 -15 -2 1,251,389 €
Savona 1.14% 28 -8 -11 -18 493,272 €
Arezzo 1.13% 29 -13 -13 -16 910,765 €
Viterbo 1.04% 30 -6 -10 2 401,763 €
Nuoro 0.98% 31 0 10 -5 218,719 €
Messina 0.89% 32 -10 -1 12 137,689 €
Vicenza 0.84% 33 48 N/C 37 240,888 €
Massa 0.77% 34 -8 -12 -4 417,131 €
Novara 0.70% 35 31 43 N/C 557,348 €
Caserta 0.67% 36 2 41 32 211,159 €
Modena 0.61% 37 12 -3 N/C 352,657 €
Teramo 0.57% 38 7 -6 25 180,326 €
Cagliari 0.56% 39 7 1 -22 281,666 €
Ravenna 0.51% 40 -5 11 3 190,290 €
Ascoli Piceno 0.47% 41 -9 -11 -35 515,203 €
Matera 0.46% 42 -1 27 N/C 92,440 €
Asti 0.46% 43 -15 -8 -16 282,298 €
Verona 0.39% 44 -2 -1 21 539,127 €
Macerata 0.38% 45 -6 -6 -11 469,156 €
Salerno 0.38% 46 22 36 23 3,510,857 €
Como 0.36% 47 11 8 14 1,231,562 €
Varese 0.35% 48 -1 -20 27 244,546 €
Campobasso 0.33% 49 -1 18 -16 165,666 €
Trapani 0.29% 50 -6 -4 8 1,950,000 €
Gênes 0.29% 51 -22 -24 6 144,156 €
Ancoa 0.27% 52 -15 -7 -5 709,588 €
Pavia 0.20% 53 9 6 9 701,750 €
Chieti 0.16% 54 -18 -30 -3 342,766 €
Aosta 0.16% 55 -1 -2 -27 596,000 €
Crotone 0.15% 56 0 -9 -19 69,350 €
Bergamo 0.15% 57 0 -28 -1 157,906 €
Catania 0.14% 58 -8 -16 -5 250,666 €
Verbano-Cusio-Ossola 0.14% 59 12 12 15 684,444 €
Trente 0.13% 60 0 -6 -18 1,726,000 €
Belluno 0.13% 61 4 3 -23 778,956 €
La Spezia 0.12% 62 -3 -14 -17 822,800 €
Coni 0.09% 63 -12 -14 -28 985,473 €
Alexandria 0.07% 64 -3 -6 -16 2,007,500 €
Enna 0.05% 65 5 -9 N/C 110,000 €
Cosenza 0.05% 66 1 -5 -16 196,500 €
Pescara 0.05% 67 5 -1 N/C 181,376 €
Catanzaro 0.05% 68 -4 -24 -48 118,500 €
Latina 0.03% 69 0 -7 -15 721,000 €
Benevento 0.03% 70 9 10 N/C 166,500 €
Ragusa 0.03% 71 -28 -14 N/C 1,225,000 €
Frosinone 0.02% 72 4 0 -8 304,500 €
Reggio Emilia 0.02% 74 1 0 -8 260,575 €
Mantua 0.02% 73 0 3 N/C 350,000 €
Vibo Valentia 0.02% 75 2 4 -53 3,000,000 €
Rieti 0.01% 76 2 -1 -16 400,000 €
Lodi 0.01% 77 8 N/C N/C 245,000 €
Venice 0.01% 78 -4 -10 -32 500,200 €
Udine 0.01% 79 8 6 -7 224,631 €
Pordenone 0.01% 80 0 -7 -25 75,000 €
Agrigento 0.01% 81 -18 -16 N/C 2,501,019 €
Bologna 0.00% 82 N/C -12 N/C 575,000 €
Foggia 0.00% 83 N/C -2 N/C 995,000 €
Treviso 0.00% 84 N/C N/C N/C 1,250,000 €

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