Property observatory in Italy: development of property searches in Italy 2020 January

Global trends

  • 49.57% of places have risen in the rankings
  • 50.35% of places have fallen in the rankings
  • 0.09% of places have remained at the same position in the rankings

Top 10 climbers and fallers

This table shows the regions with the strongest search variations between 2019 December and 2020 January. Only the localities having more than 3000 visits in the month have been taken into account.

Top ten risers % Variation of Visits Position in the ranking Change of position in the ranking Top 10 fallers % Variation of Visits Position in the ranking Change of position in the ranking
Catanzaro, Italy 1,093.33% 949 1319 Grosseto, Italy 18.72% 696 -54
Cosenza, Italy 737.14% 910 1001 Livourne, Italy 21.53% 780 -48
Lucques, Italy 137.30% 895 239 Pise, Italy 21.73% 608 -41
Nuoro, Italy 110.62% 725 175 Ba, Italy 32.28% 881 -26
Tarente, Italy 108.21% 841 172 Sienne, Italy 25.57% 533 -18
Terni, Italy 104.51% 948 167 Imperia, Italy 36.83% 407 0
Venise, Italy 68.96% 918 80 Florence, Italy 35.91% 609 3
Pérouse, Italy 58.89% 746 51 Brindisi, Italy 48.20% 196 6
Lecce, Italy 40.13% 670 11 Arezzo, Italy 43.57% 856 8
Olbia-Tempio, Italy 37.08% 651 9 Olbia-Tempio, Italy 37.08% 651 9

The most visited towns

City % of searches by town Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price
Carovigno 7.39% 1 0 0 1 274,102 €
Ostuni 5.92% 2 0 1 -1 374,340 €
Dorgali 2.21% 3 1 6 N/C 192,555 €
Bordighera 1.64% 4 -1 N/C N/C 742,122 €

Visit rate per region

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The most visited Regions

Region % of searches by Region Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price
Apulia 26.57% 1 0 0 0 186,736 €
Tuscany 21.95% 2 0 0 0 646,770 €
Liguria 8.47% 3 0 3 2 334,962 €
Sardinia 7.77% 4 0 1 4 751,595 €
Sicily 5.07% 5 0 8 4 1,120,533 €
The Piedmont 4.37% 6 1 3 0 239,229 €
Umbria 4.12% 7 -1 -4 -3 636,208 €
Calabria 3.76% 8 6 9 8 116,596 €
Lombardy 2.94% 9 0 -1 -6 238,224 €
Venice 2.68% 10 -2 1 5 529,466 €
Latium 2.52% 11 -1 3 0 151,086 €
Marches 2.45% 12 -1 -8 -2 742,851 €
Abruzzo 2.34% 13 -1 -6 -1 193,340 €
Emilia Romagna 1.54% 14 -1 2 -7 205,242 €
Campania 1.30% 15 0 -3 -2 151,521 €
Val d'Aoste 0.91% 16 0 -1 1 208,451 €
Friuli-Venezia Guilia 0.49% 17 0 -7 2 211,717 €
Molise 0.36% 18 0 2 -4 3,140,397 €
Trentin-Haut-Adige 0.34% 19 0 -1 -1 214,302 €
Basilicate 0.05% 20 0 -1 0 113,882 €

The most visited Departments

Department % of searches by Department Position in the ranking Change of position in the monthly ranking Change of position in the quarterly ranking Change of position in the annual ranking Average price
Brindisi 18.48% 1 0 0 0 314,708 €
Imperia 6.79% 2 0 4 5 523,480 €
Siena 4.56% 3 0 5 5 848,590 €
Pisa 3.66% 4 0 0 -2 593,469 €
Florence 3.62% 5 0 0 12 595,914 €
Olbia-Tempio 3.18% 6 1 5 N/C 1,856,526 €
Lecce 3.05% 7 1 17 -2 138,401 €
Grosseto 2.89% 8 -2 1 8 806,774 €
Nuoro 2.68% 9 5 8 18 193,139 €
Perugia 2.52% 10 0 -8 0 792,608 €
Livorno 2.31% 11 -2 2 -7 319,074 €
Taranto 2.01% 12 5 14 -3 167,865 €
Arezzo 1.95% 13 -1 -1 7 524,489 €
Bari 1.85% 14 -3 6 -1 172,782 €
Lucques 1.78% 15 9 14 17 1,108,700 €
Cosenza 1.72% 16 38 56 51 116,282 €
Venice 1.69% 17 -2 21 56 249,296 €
Terni 1.60% 18 5 -8 -12 405,892 €
Catanzaro 1.58% 19 48 51 35 100,042 €
Palermo 1.39% 20 2 58 21 135,595 €
Foggia 1.18% 21 5 11 62 116,296 €
Teramo 1.11% 22 5 -15 -1 142,214 €
Turin 1.10% 23 12 -7 -8 328,497 €
Sassari 1.07% 24 7 15 -1 1,003,450 €
Savona 0.91% 25 -7 10 8 216,709 €
Aosta 0.91% 26 4 7 34 208,451 €
Rome 0.86% 27 -8 15 7 429,417 €
Rieti 0.84% 28 49 48 49 122,015 €
Alexandria 0.82% 29 -1 -4 37 274,013 €
Ragusa 0.78% 30 -9 6 34 244,367 €
Catania 0.78% 31 2 35 30 1,073,788 €
Agrigento 0.77% 32 -12 22 39 122,737 €
Cagliari 0.76% 33 -20 51 -3 228,799 €
Macerata 0.76% 35 8 -17 16 202,772 €
Coni 0.76% 34 7 6 23 244,913 €
Vercelli 0.70% 36 -2 69 N/C 82,060 €
Pescara 0.68% 37 9 23 22 429,015 €
Milan 0.67% 38 4 23 -10 649,650 €
Pistoia 0.58% 39 10 26 -3 245,985 €
Brescia 0.56% 40 13 -26 -37 251,414 €
Gênes 0.54% 41 -12 4 -2 284,003 €
Chieti 0.53% 42 -6 10 3 136,566 €
Ascoli Piceno 0.53% 43 1 -28 6 330,056 €
Massa 0.51% 44 -12 -16 -18 404,519 €
Viterbo 0.51% 45 -6 3 -26 112,586 €
Pesaro and Urbino 0.48% 46 2 -24 -35 293,603 €
Syracuse 0.48% 47 -31 10 37 205,557 €
Rimini 0.46% 48 4 52 -5 307,778 €
Caserta 0.45% 49 35 9 -9 136,287 €
Messina 0.43% 50 -13 -20 -32 181,269 €
Novara 0.38% 51 11 28 -27 349,874 €
Ancoa 0.37% 52 7 -21 -2 175,482 €
Asti 0.37% 53 2 -9 -28 152,699 €
Trapani 0.36% 54 -29 -17 -23 3,798,267 €
Bergamo 0.34% 55 2 -2 -33 208,962 €
Piacenza 0.34% 56 5 -6 -44 157,609 €
Treviso 0.33% 57 1 -36 22 266,652 €
Salerno 0.32% 58 2 -11 -20 258,283 €
Fermo 0.32% 59 -21 -56 N/C 5,283,974 €
Pavia 0.32% 60 5 -33 5 201,734 €
Campobasso 0.31% 61 5 29 -32 5,035,232 €
Trente 0.30% 62 6 1 1 205,197 €
Como 0.30% 63 -23 -8 -19 260,033 €
Reggio de Calabre 0.29% 64 -19 39 N/C 114,401 €
La Spezia 0.23% 65 -18 -22 -3 679,707 €
Mantua 0.22% 66 6 15 10 131,222 €
Benevento 0.22% 67 4 -5 5 103,083 €
Parma 0.20% 68 -4 24 -31 192,503 €
Cremona 0.19% 69 20 17 11 155,897 €
Pordenone 0.18% 70 10 -29 0 213,730 €
Biella 0.18% 71 -21 3 18 60,725 €
Naples 0.17% 73 -22 -54 -27 298,676 €
Sondrio 0.17% 72 19 32 18 137,038 €
Trieste 0.17% 74 2 -51 N/C 144,839 €
Latina 0.16% 75 8 -16 0 195,607 €
Vicenza 0.15% 76 20 9 -7 2,349,802 €
Frosinone 0.15% 77 13 6 -3 153,280 €
Ravenna 0.14% 78 10 -3 -26 228,890 €
Reggio Emilia 0.14% 79 14 10 2 231,125 €
Ferrara 0.14% 80 7 14 -12 135,431 €
Verona 0.14% 81 4 -10 -39 242,338 €
Belluno 0.14% 82 -12 9 -24 319,722 €
Padua 0.14% 83 -4 -19 N/C 195,927 €
Avellino 0.13% 85 -7 -8 N/C 104,419 €
Udine 0.13% 84 -21 -50 -6 270,888 €
Vibo Valentia 0.11% 86 -12 -37 5 168,929 €
Rovigo 0.09% 87 7 15 N/C 126,321 €
Lecco 0.08% 88 4 -20 0 203,392 €
Prato 0.08% 89 -8 -22 -75 319,743 €
Oristano 0.07% 90 -21 6 N/C 667,500 €
Verbano-Cusio-Ossola 0.07% 91 -16 -45 -35 356,470 €
Bologna 0.06% 93 -20 -24 -8 301,477 €
Caltanisetta 0.06% 92 -36 -41 N/C 125,000 €
Crotone 0.06% 94 -12 -21 -41 89,000 €
Isernia 0.05% 95 7 6 N/C 78,400 €
Lodi 0.05% 96 2 2 -48 180,342 €
Modena 0.04% 97 -2 -41 -62 167,226 €
Bolzane 0.04% 98 -1 -16 N/C 777,325 €
Matera 0.03% 99 -13 -19 -17 82,247 €
Varese 0.02% 100 0 -3 -53 414,048 €
Potenza 0.02% 101 0 -2 -15 173,500 €
Gorizia 0.01% 102 1 -9 -15 255,809 €
Enna 0.01% 103 3 -8 -48 74,500 €
L'Aquila 0.01% 104 1 -16 N/C 91,875 €
Forlì-Cesena 0.01% 105 -6 -18 N/C 262,723 €

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